?? New NAR MLS Policy Expands Seller Options

 
📢 New NAR MLS Policy Expands Seller Options While Enhancing Buyer Access

By Max Mitchell, REALTOR® | REMAX Realty Associates | Champaign-Urbana Real Estate Trends

The real estate industry just took a major step forward in enhancing both consumer choice and transparency.

On March 25, 2025, the National Association of REALTORS® (NAR) introduced a new policy called “Multiple Listing Options for Sellers”—a significant update that adds flexibility for sellers while maintaining the integrity and fairness of the Multiple Listing Service (MLS) system.

As a REALTOR® serving the greater Champaign-Urbana area for over 50 years, I want to keep you informed on how this change could affect your next move.

 
🔍 What Is the New Policy?
The "Multiple Listing Options for Sellers" policy introduces a new MLS category known as "delayed marketing exempt listings." This allows sellers to hold off on syndicating their listings to public sites like Zillow or Realtor.com for a specific period, while still having the property visible internally to MLS members.

This complements the existing Clear Cooperation Policy (CCP)—which requires listings to be filed with the MLS within one business day of public marketing—by giving sellers more flexibility in how and when their property hits the public eye.

 
🏡 What Does This Mean for Sellers?
If you’re planning to sell your home, this new policy gives you more control over your marketing timeline:

Strategic Timing: Want to finalize improvements or wait for professional photos before going public? You can now delay online marketing without losing access to the REALTOR® network.
Pre-Market Exposure: Even during the delayed period, your listing can still be viewed by other REALTORS® in the MLS—allowing qualified buyers and agents to be in the know.
Greater Flexibility: This option empowers you to tailor your selling strategy based on your goals and timeline.
To use this option, your agent (hopefully me!) must secure a signed disclosure showing that you understand and consent to the delay.

 
👀 What Does This Mean for Buyers?
Buyers and their agents will still have equal access to view delayed marketing listings within the MLS system. This supports Fair Housing principles by ensuring transparency and opportunity—even before a listing is publicly marketed.

This change also means working with a knowledgeable buyer's agent is more important than ever. I can help you spot hidden gems before they hit public sites.

 
🗓 When Does This Take Effect?
The policy is effective immediately, with all MLSs required to fully implement it by September 30, 2025. Local MLS boards—including those in Champaign County—have the flexibility to decide how long the delayed marketing period can last based on what fits best in our marketplace.

 
💡 Why This Matters Locally
For homeowners in Champaign-Urbana, Mahomet, Savoy, and surrounding Central Illinois communities, this new policy adds another tool to help you maximize your results in today’s competitive market.

In fact, this aligns perfectly with my Exclusive 10-Day Selling System, which already emphasizes strategic timing, expert marketing, and results-driven exposure to net you more in less time.

 
✅ Final Thoughts
Whether you’re just beginning to consider a move or you’re ready to list this season, I’m here to guide you with clarity and expertise. Let’s have a conversation about how the new MLS rules—and my proven systems—can work to your advantage.

📲 Reach out today at 217-369-0376 or visit www.GuaranteedSoldbyMax.com to learn more.

Let’s get your home strategically sold—on your timeline, on your terms.

 
Max Mitchell, REALTOR® | REMAX Realty Associates
Serving Champaign, Urbana, Mahomet, Savoy & Central Illinois
Trusted. Proven. Local.